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2021 | CJMS Communications
 

Yearly Archives: 2021

Adobe Celebrates Roller Skating Culture

Adobe and Emmy, Grammy and Tony-award winning actress and singer Cynthia Erivo have collaborated with Stories on Skates, a series of six digital animations created using the software suite’s 3D tools.

Roller-skating has seen a resurgence in popularity during the pandemic as people look for a novel way to spend time outside during lockdown. While the sport has found a new audience and some viral love on social media, roller-skating has deep roots in Black culture, with skating rinks serving as venues for desegregation protests in the 1960s and hip-hop concerts in the 1980s. We love this!

Adobe
Adobe
Adobe
Adobe
Adobe
Adobe

McDonald’s – You Deserve a Break Today – Australia, 1983 (TVC)

Flashback Friday: First airing in Melbourne on the 28th February 1983 and recorded on Betamax, McDonald’s Australia served us up a nice big budget, yet slightly schlocky, Broadway style production number inspired by earlier 1970s American television advertising. Well done, Macca’s – it’s this high level of fast food aspiration that has earned you a place in Australian pop cultural hearts forever.

ALLED-MARTINEZ SS22 – Unsung Heroes

This season, Archie Alled-Martinez shifts towards a different take on the 1970s. Exploring the street style of a “70s hustler”, ALLED-MARTINEZ unveils a SS22 Paris collection that includes, for the first time, non-knitted pieces, clashing them with styling elements and dress codes of today’s skateboarders.

Obsession – Joywave – Director’s Cut

Created and produced by Laura Gorun, Cooper Roussel & Dimitri Basil, we love Obsession – Joywave – Director’s Cut which presents us with fictional movie title screens referencing various film genres throughout the decades.