Alex de Mora – ‘Leisurewear’

Alex de Mora: So you think that “old people” dress like old people? But have you ever thought about what our generation will look like when we get older? ‘Leisurewear’ is a series of fashion photographs created for Vice Magazine by photographer Alex de Mora, who likes to imagine the elderly of a not too distant future. Alex de Mora notes ‘I was inspired by the character I saw when taking personal photos of my Grandmother, and I thought why not transform this into an fashion editorial, so I pitched the idea to Vice Magazine. I had been wanting to shoot a “leisurewear” series for a while, and wanted to give a hip hop angle to the idea. I thought of Snoop Dogg going shopping in his velour tracksuit. The shoot itself took place in my studio in London and we decided to colour match the background, clothes and set for each shot, to give it a surreal, stylised tone. My amazing team of Kylie Griffiths (stylist), Penny Mills (set design), Sami Knight (hair) and Lydia Warhurst (make up) helped me to make this idea the reality.’ Alex de Mora is a highly regarded photographer based in London, UK who specialises in fashion, commercial and portrait photography. Over the years, De Mora has created some amazing images and his editorial clients have included VICE, i-D, Oyster, Dazed & Confused, and Crack while his commercial work has been for brands such as Nike, Red Bull, Atlantic Records, Liberty, ATP Records, Converse, and Johnnie Walker. This fantastic shoot took place in Alex de Mora’s London studio, and features streetwear icons ranging from Champion and adidas Originals to Le Coq Sportif and Moschino, all worn by old-aged pensioners. To see more of Alex de Mora’s amazing work, be sure to visit his website.