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Bernard Hoffman Captures the ‘Vis-O-Matic’

Bernard Hoffman documents what 'online' shopping looked like in 1950

Bernard Hoffman: Photographed for LIFE magazine by Bernard Hoffman, Canadian entrepreneur Lawrence Freiman imagined the future of retail by creating the Vis-O-Matic, an innovative store where customers could view and make purchases via a futuristic system of photographic slides. Long before the birth of the internet and online shopping, bicycles, dresses, shoes, toys, hats and much more could be ordered by customers and then received via home delivery. Wow, this guy was way ahead of his time – awesome stuff! 🙂