Catstacam: From our ‘WTF, is this really happening?’ file, comes the newest thing in feline chic – ‘Catstacam’. ‘Catstacam’ is a new kind of wearable camera for cats, which can automatically upload photographs from the secret life of your cat to a dedicated Instagram account. This interesting gadget designed by Whiskas in Australia will take pictures and happily post them on Instagram as soon as it is within range of your wi-fi network. Whiskas explained the ‘Catstacam’ on their Facebook page “Have you ever wondered what your cat was trying to tell you with some of their actions? WHISKAS® CATSTACAM™ is our brand new program designed to help cat lovers better understand cats by giving a glimpse into their world. The custom WHISKAS CATSTACAM devices let selected cats take photos and post them directly to their own Instagram accounts. At the moment we only have a limited number of devices available (that’s why they’re not available for purchase) so to share our cat insights we have chosen key cat lovers that will help us spread the word – and show-off their furry friends’ intriguing behaviour. To follow them, and see what adventures they get up to, simply search #Catstacam on Instagram. But we don’t just want to show you what cats get up to, we want to provide a deeper understanding of common cat behaviour. So if you see anything you’re curious about, or the behaviour shown is similar to your cat’s, just ask a question and hashtag #AskWhiskas and our cat behavioural expert will respond, telling you what it means. WHISKAS CATSTACAM is the social way to help you better understand cats.” Hmmm look, while we’re not really cat people, more power to those who really want to know what their cat does when left to their own devices and we applaud Whiskas for coming up with such a unique marketing idea. Clearly, it’s catching on or we wouldn’t be talking about it. Enjoy feline lovers…meow!