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Florence + The Machine – Video of the Day

Florence + The Machine's new video ‘What Kind Of Man’

Florence + The Machine are back: Dropping on 12th February 2015, we were so happy to watch Florence + The Machine’s new video What Kind Of Man which is taken from their forthcoming album How Big How Blue How Beautiful which will be officially released on 1st June 2015. Earlier this week, the band unveiled the album’s title track (and music video). On What Kind of Man, the group opt for a more classic rock firepower with searing guitar riffs weaved between Florence Welch’s high-flying vocals. We always knew the front woman had bite, but this track just might be her fiercest one yet. The video for What Kind of Man was directed by Vincent Haycock and choreographed by Ryan Heffington. How Big How Blue How Beautiful serves as the follow-up to Florence + The Machine’s 2011 smash Ceremonials. It was written over the course of two years in London and Los Angeles and recorded alongside producer Markus Dravs (Arcade Fire, Coldplay, Björk). It also features contributions from Goldfrapp’s Will Gregory, Paul Epworth, Kid Harpoon, and John Hill. Regarding the LP, Welch commented ‘I guess although I’ve always dealt in fantasy and metaphor when I came to writing, that meant the songs this time were dealing much more in reality. Ceremonials was so fixated on death and water, and the idea of escape or transcendence through death, but the new album became about trying to learn how live, and how to love in the world rather than trying to escape from it. Which is frightening because I’m not hiding behind anything but it felt like something I had to do.’ Can’t wait for this album to drop!