'Projection Napping’ videos people snoozing & projects it on buildings in NYC
Projection Napping: In an original and tongue-in-cheek take on projection mapping, Brooklyn-based digital studio Dawn Of Man has been projecting giant-sized video of slumbering people on buildings around New York City for their ongoing project ‘Projection Napping’. According to the studio, the site-specific installations use the very latest in “projection napping technology” and note “These massive nappers were projected throughout NYC over the course of several weeks, occurring unannounced, and each lasting only for a few hours. An unsuspecting audience usually emerges at each location, often sparked with intrigue, sometimes enlightenment, and always a whole lot of questions.” See, it does pay to grab a snooze wherever you can. Take a look below:
'Catstacam' lets you discover & follow the secret life of your cat on Instagram
Catstacam: From our ‘WTF, is this really happening?’ file, comes the newest thing in feline chic – ‘Catstacam’. ‘Catstacam’ is a new kind of wearable camera for cats, which can automatically upload photographs from the secret life of your cat to a dedicated Instagram account. This interesting gadget designed by Whiskas in Australia will take pictures and happily post them on Instagram as soon as it is within range of your wi-fi network. Whiskas explained the ‘Catstacam’ on their Facebook page “Have you ever wondered what your cat was trying to tell you with some of their actions? WHISKAS® CATSTACAM™ is our brand new program designed to help cat lovers better understand cats by giving a glimpse into their world. The custom WHISKAS CATSTACAM devices let selected cats take photos and post them directly to their own Instagram accounts. At the moment we only have a limited number of devices available (that’s why they’re not available for purchase) so to share our cat insights we have chosen key cat lovers that will help us spread the word – and show-off their furry friends’ intriguing behaviour. To follow them, and see what adventures they get up to, simply search #Catstacam on Instagram. But we don’t just want to show you what cats get up to, we want to provide a deeper understanding of common cat behaviour. So if you see anything you’re curious about, or the behaviour shown is similar to your cat’s, just ask a question and hashtag #AskWhiskas and our cat behavioural expert will respond, telling you what it means. WHISKAS CATSTACAM is the social way to help you better understand cats.” Hmmm look, while we’re not really cat people, more power to those who really want to know what their cat does when left to their own devices and we applaud Whiskas for coming up with such a unique marketing idea. Clearly, it’s catching on or we wouldn’t be talking about it. Enjoy feline lovers…meow!
Apple: A further and more in-depth look into the new Apple Watch and the new MacBook were announced at a live Apple event in San Francisco, California. So awesome!! And although the Apple Watch is clearly the most exciting new kid on the block, it is definitely the new MacBook that is the talk of the town. Apple’s new MacBook now becomes the thinnest notebook ever at just 13.1mm at its thickest point and a weight of just under a 1kg (907 grams). The newly designed Apple MacBook runs silently with a fanless logic board that is 67% smaller than the 11-inch MacBook Air. The batteries themselves have been redesigned as well, allowing them to be built with a contoured design to maximise the available space. The result provides enough power for all-day battery life, according to Apple. One major change is that the Apple MacBook features just one single USB-C port that will be used for multiple purposes including charging, video output, and USB data transfer. USB-C also has a reversible design, eliminating frustration when trying to orient a USB cable correctly. The new notebook is available in space grey, silver, and gold tones, and in two different versions. One version starts at $1,299 (USD) with a 1.1GHz Intel Core M processor, 8GB of RAM, and 256GB of flash storage. The $1,599 version (USD) has a 1.2GHz processor, 8GB of RAM, and 512GB of storage. Both versions of the new MacBook will be available in the United States beginning 10th April, 2015. The Apple Watch is Apple’s first wearable device that will be launched on 24th April, 2015. The Apple Watch collection features highly polished stainless steel and space black stainless steel cases. The display is protected by sapphire crystal. And there’s a choice of three different leather bands, a link bracelet, a Milanese loop, and a band made from high-performance fluoroelastomer. Siri is also integrated allowing users to experience the familiarity of features found on other Apple devices such as navigation, keeping track of events, and messaging friends. Take a look at both the Apple Watch and the new MacBook below: